Targeting your audience when creating new content is important because it helps ensure that your content resonates with the people who are most likely to consume it. By understanding who your audience is and what their interests and needs are, you can tailor your content to meet those needs and provide value to them. This can help increase engagement with your content, attract new followers, and ultimately help grow your platform. Additionally, targeting your audience can also help you focus your efforts and resources, allowing you to create content that is more effective and efficient in achieving your goals.